My Projects
Here is a selection of the products I had the privilege to work on over the past few years.
AI BASED STARTUP - SOCIALBUD
Worked closely with the CPO and founder to deliver AI based feature sets for an AWS serverless application which focused on providing social media presence management capabilities for direct sales associates with plans to extend to enterprise clients. Played a key role in crafting the data analytics strategy working with an architect and senior developers, identifying technical pre-requisites for data storage, data visualization and AI based insights.
Responsibilities
Product Management
Roadmap Planning & Prioritization
User Research & Personas
Analytics & Data
Data-Driven Decision-Making
Go-to-Market Strategy
Prototyping
Mentoring developers
Cooperating with Devops
Co-managed a UI/UX Modernization project for a leading ESG B2B SaaS Platform. This entailed rewriting the UI using a completely new technology stack, moving business logic from the old front-end code into a new backend infrastructure and redesigning the existing workflows to reduce churn, boost adoption, retention, and enable customers to discover product value.
Responsibilities
Product Management
Roadmap Planning & Prioritization
User Research & Personas
Scenario & Problem Statement
Hypothesis & Value proposition
UX & User Journey Mapping
Mockup and Wireframes
MVP Design & Implementation
Analytics & Data
Data-Driven Decision-Making
Go-to-Market Strategy
HEADLESS CMS INTEGRATION
Drove the design and implementation of the new marketing pages for a business travel marketplace in collaboration with an external design agency using a headless CMS tool to build the required infrastructure for facilitating real-time updates and brand marketing campaigns.
Responsibilities
Product Management
Roadmap Planning & Prioritization
UX & User Journey Mapping
Change Management
Stakeholder Engagement
Run the Business Tool Implementation for Marketing
Spearheaded the implementation of a guest booking module for a B2B SaaS travel marketplace. Worked with key stakeholders to understand target user segments and reduced the go-to-market time for an MVP by 40% through efficiently prioritizing the backlog for 5 scrum teams.
Responsibilities
Product Management
Roadmap Planning & Prioritization
User Research & Personas
Scenario & Problem Statement
Hypothesis & Value proposition
UX & User Journey Mapping
Mockup and Wireframes
MVP Design & Implementation
Go-to-market Plan
3RD PARTY REPORTING TOOL INTEGRATION
Lead the integration of a third-party reporting tool for a business travel marketplace. Worked with Account Management, Customer Success and Business Operations to identify and remedy data related customer pain points, and improved data visualization and reporting capabilities by 400% as a result.
Responsibilities
Product Management
Roadmap Planning & Prioritization
Stakeholder Engagement
Analytics & Data
Data-Driven Decision-Making
VIP ROLL-OUT FOR HOTELS.COM REWARDS
Managed the worldwide roll-out of our multi-tier VIP program increasing the coverage by 80% within 4 months. Worked with Customer Success, Communications, Marketing, UX Design, Finance and Engineering to ensure maximum benefits to our customers.
Responsibilities
Product Management
Rollout Management
Roadmap Coordination
Cross-functional Collaboration
Governance
A/B TESTINGS FOR HOTELS.COM REWARDS
Conducted A/B testings for Hotels.com Rewards, a loyalty program with 30M subscribers driving approximately 70% of Hotels.com revenue to provide more personalized experiences and better deals to our customers while also increasing conversion rates.
Responsibilities
Product Management
Technical Product Management
User Research & Segmentation
Scenario & Problem Statement
Hypothesis & Value proposition
Data-Driven Experiments
Roadmap Coordination
Continuous Improvement
EMPLOYEE PERFORMANCE SYSTEM
Lead an HR project that facilitated the transformation of a paper based employee target setting and evaluation system to a digitalized, web-based format, reducing the paper trail and improving efficiency significanly while increasing transparency.
Responsibilities
User Research
Scenario & Problem Statement
User Stories & User Journey Mapping
Product Requirements
Roadmap Coordination
Stakeholder Engagement & User Interviews
